October 31, 2009
by dlevi
in BMW News
No Comments

7 Series state of the art

Introduced in 2002, the fourth-generation BMW 7 Series was a technological marvel with wonderful performance.

However, while the super-luxury sedan was a winner on the road, its controversial styling never grew on North Americans. As a result, the 7 Series lost some of its lustre in the face of strong competitors like the Audi A8, Lexus LS and Mercedes-Benz S-Class.

Seven years later, it’s time for a new 7 Series, and this one’s a lot easier on the eyes.

You could say that the redesigned 7 Series represents an evolution from the previous styling, but it might be more accurate to say that it’s a revolution. The 2010 7 Series maintains the curves of its predecessor, but steps back from the odd and unsettling proportions to take on a shape and profile more in line with past 7 Series designs. Just like that, controversy has been traded for conservatism, and consumers who found last year’s model hard to look at won’t have nearly as much to complain about now — if anything at all.

Full story over at North Shore news online

,